Our client specializes in selling smartphones and their accessories: headphones, speakers, fitness bracelets, etc. This is a very highly competitive niche. Google has our client’s biggest competitors: Rosetka, Foxtrot, Allo, Citrus and Eldorado.
The client had previously tried advertising on Google, but he had contextual search advertising set up that was not suitable for selling a large number of products. The client also advertised in the catalog at prom.ua.
Tasks from the client
- Increase the number of orders for certain categories of goods
- Profitable cost per ice from Google
Work done
- Setting up Google trade advertising
- Setting up a Google analytics system
- Optimized the advertising campaign and tracked the cost per lead on a weekly basis.
- Made bi-weekly reports on advertising
- Reached KPI’s
What’s the result?
| Advertising period | 1 February – 18 March |
| Clicks | 9 130 |
| Shows | 502 500 |
| Orders via cart | 192 |
| Additions to cart | 726 |
| Calls | 152 |
| Сonversion rate | $1.87 |
