Advertising during wartime: Smartphone & Accessories online store

Our client specializes in selling smartphones and their accessories: headphones, speakers, fitness bracelets, etc. This is a very highly competitive niche. Google has our client’s biggest competitors: Rosetka, Foxtrot, Allo, Citrus and Eldorado.

The client had previously tried advertising on Google, but he had contextual search advertising set up that was not suitable for selling a large number of products. The client also advertised in the catalog at

Tasks from the client

  1. Increase the number of orders for certain categories of goods
  2. Profitable cost per ice from Google

Work done

  • Setting up Google trade advertising
  • Setting up a Google analytics system
  • Optimized the advertising campaign and tracked the cost per lead on a weekly basis.
  • Made bi-weekly reports on advertising
  • Reached KPI’s

What’s the result?

Advertising period1 February – 18 March
Clicks9 130
Shows502 500
Orders via cart192
Additions to cart726
Сonversion rate$1.87
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