How have Google Ads trends changed over the last 4 months of the war?

As the full-scale invasion of Ukraine began, businesses shut down en masse. As a consequence, competition on the advertising market has sharply decreased:☑️ the price per click dropped☑️ the price per order decreased☑️ the frequency of advertising impressions increased. At the same time, user needs have changed dramatically:☑️ demand for military-themed items (camouflage clothing, weapons, …

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