This is a charity project, a worldwide open-air exhibition of photographs taken in 2022 during the Russian-Ukrainian war. The concept of the exhibition was developed by Sergey Melnikoff, MFF. Mr. Sergey is known for his project “Gulag. With a Camera Through the Camps”, “People of Maidan” and “The Face of Humanity”. He is the founder […]
Site Development: Apocalypse. The Beginning Read More »
Our client specializes in selling smartphones and their accessories: headphones, speakers, fitness bracelets, etc. This is a very highly competitive niche. Google has our client’s biggest competitors: Rosetka, Foxtrot, Allo, Citrus and Eldorado. The client had previously tried advertising on Google, but he had contextual search advertising set up that was not suitable for selling
Advertising during wartime: Smartphone & Accessories online store Read More »
The task was to develop a website for a hotel in Odessa. The manager did not like the old site and did not meet modern standards, so it was decided to update it. The hotel business is usually characterized by a highly competitive market.And when it comes to a 4-star hotel – that’s the kind
Corporate website development: Hotel in the center of Odessa Read More »
Our client specializes in the sale of athletic shoes Nike, Jordan, Fila, Kappa. One of the peculiarities of the niche is that you cannot advertise fake products! If you sell shoes, you must have certificates from the brands. The client had previously tried advertising on Google, but he had contextual search advertising set up, which
Advertising during wartime: Online store brand shoes Read More »
As the full-scale invasion of Ukraine began, businesses shut down en masse. As a consequence, competition on the advertising market has sharply decreased:☑️ the price per click dropped☑️ the price per order decreased☑️ the frequency of advertising impressions increased. At the same time, user needs have changed dramatically:☑️ demand for military-themed items (camouflage clothing, weapons,
How have Google Ads trends changed over the last 4 months of the war? Read More »
